Good Good Golf: Who Thought Shoving a Woman Was a Good Idea for a Commercial?

I watched the Good Good Golf commercial, and I have one question:

How did this ever get approved?

The commercial shows Good Good co-founder Garrett Clark running toward a woman, Alexis Miestowski, and shoving her to the ground after she reaches for a golf driver.

Apparently, this was supposed to be funny or edgy advertising.

I don’t find it funny.

I see a man using physical force against a woman over a golf club.

Call it a skit. Call it satire. Call it an attempt at humor. The fact remains that somebody wrote this concept, people participated in producing it, and people at major companies allowed it to become an advertisement.

Violence Against Women Isn’t a Punchline

Domestic violence and violence against women are real. Women are shoved, hit, threatened and killed every day.

So why would anyone believe that portraying a man aggressively shoving a woman to the ground is an appropriate way to sell golf equipment?

Imagine being a woman who has actually been shoved to the floor by a husband or boyfriend and then seeing essentially the same physical act turned into entertainment designed to sell a golf club.

That is what bothers me most.

This isn’t about people being “too sensitive.” It’s about recognizing that some things shouldn’t be normalized or packaged as humor.

This Didn’t Happen Without Approval

A commercial doesn’t magically appear online.

There are people who develop the idea. People who film it. People who edit it. People who review it. And, ultimately, people who approve it.

Callaway has acknowledged that it approved the video before it was released.

That raises an even bigger question:

How many people watched a man shove a woman to the ground and still decided, “Yes, let’s put our name on this”?

In my opinion, anyone responsible for creating and approving advertising like this should face serious professional consequences. Saying “we made a mistake” after the public becomes outraged doesn’t erase the decisions that allowed it to happen.

There Should Be Accountability

Good Good and Callaway apologized after the backlash, and Callaway ultimately ended its relationship with Good Good. Callaway also announced a $1 million commitment to organizations working to prevent violence against women.

Those are meaningful actions.

But this situation should also serve as a warning to the entire advertising industry.

Women should not have to watch violence against them turned into a marketing gimmick.

Golf doesn’t need it.

Advertising doesn’t need it.

And women certainly don’t deserve it.

Violence against women isn’t edgy. It isn’t clever. And it should never be used to sell a product.